If you want to be truly creative, be insight-driven

TL;DR The effort to bridge the gap between marketing / branding teams and data scientists is non-existent. It is tempting to think that data is killing creativity because today’s CMOs are scientific marketers. But it is really the responsibility of business leaders to nurture a collaborative work environment; striking a balance between “just enough” data […]

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Why brand strategies can only be improved by using data

Is human intuition and experience the only way to create successful brand strategies? This conventional belief – and the belief that the role of data in brand strategy creation is insignificant – is still held by many brand managers and marketers as of today. However, you are omitting another side of the equation if you […]

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