About Us


n. brand·ing \ ˈbran-diŋ \

The marketing practice of creating a name, symbol and style of communication that identifies and differentiates a product from other products in a competitive marketplace.

A Better Solution for Brand Strategy

A company’s branding is an important, critical decision that too often is influenced by subjectivity and personal preferences. It doesn’t have to be this way. The process can be methodical, executed with rigour and with evidence to create successful brands. BrandCrafter’s goal is to fulfil the promise of branding: to clarify where market niches exist, to expose your real competitors, to validate that your brand is clearly differentiated.

We want to help Brand Strategists, Designers and Marketing Professionals make better, more informed decisions for their clients. We want to use our technology to make brand propositions stronger than ever and bring even more value to the creative industry.